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UX research

Learn how a product fits into real routines before deciding how its interface should work. I turn observation and conversation into design questions a team can act on.

Focus

User context

Methods

Interviews + tasks

Useful for

Open questions

Output

Design evidence

01 — Context

See the work around the screen

People use software in a place, under time pressure, and alongside other tools. Research helps surface the workarounds and expectations a feature list can miss.

I keep the questions tied to product decisions, so each conversation has a clear reason and a useful next step.

02 — Research approach

Make the questions specific

  • Agree on the decision the research needs to inform.
  • Talk with people who recognize the real workflow.
  • Watch tasks rather than relying only on stated preferences.
  • Separate repeated patterns from one-off edge cases.
  • Share findings in plain language with design implications.

03 — Useful outcomes

Evidence that shapes the next step

The output may be a journey map, prioritized observations, a validated concept, or a short list of questions to test in a prototype. The format follows the decision, not the other way around.

Research can inform one feature or give a product team a clearer view of its wider experience.

04 — Continue the work

Turn insight into an experience

Product strategy — use evidence to set a focused direction.

Prototyping & interaction — test how a flow behaves before it is built.

All services

Start with people

Need to understand the user journey?

Share the questions your team is trying to answer, and I can shape a practical research plan.

Talk about research